This week on Daily Dose - the free daily coaching system for Marketing & Growth teams:
GOOGLE HOME WITH CUSTOM SOUNDS
1/ Google is bringing seasonal fun to your doorstep by allowing customisable doorbell sounds in the Google Home app. It's a great example of light-touch organic marketing that lets users personalise their space for holidays.
WAITROSE STAND OUT LET’S EAT YOUTUBE SERIES
2/ Waitrose is winning on YouTube by focusing on highly relatable, simple cooking content. By choosing chefs who feel authentic, they've created a channel that provides genuine value without the heavy-handed feel of a traditional ad.
UGC SUPER BOWL, YES…MAYBE
3/ Svedka vodka is pivoting to UGC (user-generated content) for its Super Bowl spot. It's a clever move to rebuild trust and tap into real consumer creativity. Effectively turning past criticism into a fresh, culturally native brand strategy.
1000 SPONSORS
4/ We're seeing a new model for sports sponsorship with lost-mill sponsors Del Muni, where a club replaces one big corporate backer with a thousand micro sponsors. It's a powerful way to democratise funding and strengthen community ties.
CHRISTMAS ADS RANKED
5/ Analysing UK Christmas ads reveals a consistent pattern. Brands are selling the promise of “emotional repair”. By deconstructing these campaigns, we can see how they use shared creative levers to fix perceived disconnection and stress.
Ultimately, these Christmas campaigns rely on 3 pillars,
(1) selling emotional repair
(2) positioning the brand as the essential system to deliver Christmas, and
(3) repeating familiar creative hooks to ensure they cut through the noise.
SANTA CLAWS
6/ The natural history museum has turned Santa Claus into an event, dressing a T-Rex in a festive sweater. This blends storytelling, fundraising, and a commitment to sustainability into one incredibly effective, family-friendly marketing hook.
WENDY’S COMPUTER GAMES
7/ Wendy’s is getting creative with Wendy Quest, a full-length RPG that rewards players with real world food discounts. It's a fantastic way to boost app engagement and drive store footfall by offering actual value through an immersive experience.
