CMO Coach For Female Marketing Leaders

I coach CMOs and senior marketing leaders, and over 80% of them over the last decade have been women.

I don't run a separate programme only for female leaders. Each coachee gets a programme built around her own situation, so issues like returning from parental leave, imposter syndrome, or not being treated as an equal on the leadership team become the focus of the sessions.

A couple of examples I love sharing are

  • From Roxanne Nejad, VP of Marketing at AutoTrader. She came back from parental leave to a business that had changed a lot while she was away, and she had to reshape her role. After a couple of Zoom workshops built around her challenges, she described herself as "a more resilient business leader, confident public speaker, and a supportive coach for my own team."

  • Katie McPhee came to me as she started her consultancy business. We worked on matching her positioning and messaging to her strengths, and on having the confidence to post about it on LinkedIn. New client work followed within a few weeks.

  • Anat Sneh-Matalon - Marketing & Product Leader - "I worked with Danny during a pivotal moment in my career a couple of years ago, and his coaching made a significant difference. He expertly led me through the “what’s next” process, helping me clarify my short- and long-term goals and position my strengths effectively in a competitive market. Danny’s approach struck the perfect balance between structured frameworks and supportive, thought-provoking questions, ensuring every session was both productive and empowering"

» Read more client testimonials or go deeper into my offerings: dedicated CMO coach & exec coach rundown

What the coaching works on

I mix three areas:

1. IQ: knowledge and hard skills.

2. EQ: emotional intelligence.

3. PQ: political intelligence, which means knowing how decisions really get made and how to play the internal game to win.

Many marketing leaders find they aren't on a level playing field with other executives, and PQ is often where the biggest gains are.

Other common topics include:

- Imposter syndrome and lost confidence

- Executive presence

- Moving from VP or Director to CMO and being seen as a C-suite leader

- Doing about 80% of a CMO's job without the CMO title

- Damaged relationships with founders and CEOs

- Turning "no" and "yes, but" from C-suite colleagues into sign-off

» If you’d like to go deeper my CMO coach FAQs have a full rundown

How the coaching works

1. A matching call of 15 to 30 minutes to check we're a good fit.

2. 10 to 15 weekly one-hour sessions, usually over 12 to 15 weeks. Sessions are run as workshops with drills, and each one ends with homework.

3. The first session is a deep dive into you, your environment and your skills.

4. You get a private workbook with frameworks and templates you can roll out to your own team.

5. You can message me on WhatsApp or iMessage between sessions. There is also a "999/911/112" emergency call for when something big comes up.

6. After the programme, I often act as a sponsor and/or mentor. That can include help with your CV, interview prep and introductions in my network.

Everything we discuss is confidential, and that includes work-funded coaching.

Your employer receives no updates unless you ask for them.

You can pay for coaching yourself, which is currently the most common choice, or your company can fund it. We cover pricing on the matching call.

If you tell me where you are right now, for example, newly promoted, coming back from leave, or a VP aiming for the CMO title, I can suggest where a programme where we would start for you.