This Week On Daily Dose
This week on Daily Dose, includes a nostalgic look back at Puma ads from the 1990s that made me spend my double paper round money on, a look at making events centre to your store experiences, smart play by Walmart in getting ahead of AI price concerns & why Chanel has been clever in being the first headline sponsor in the Oxford Vs Cambridge boat race.
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DIP INTO THE ARCHIVE FOR INSPIRATION
September 28th
Vintage 1990s Puma King football boot print ad focusing on product craft and simple, inspiring copy.
Draw inspiration from classic advertising archives to put product craft at the centre of modern visual campaigns.
SHOW YOUR PRINCIPLE IN MARKETING, LET IT BE YOUR SALES POINT
September 29th
Charlie Bigham's "Slowly does it" philosophy guides handmade food production and brand positioning.
Establish a clear operational philosophy (e.g., slow craft) and let it govern both product creation and core marketing messaging.
MILKUP UNLOCKING HABITS BY CONNECTING TO EVENTS
September 30th
MilkUP establishes a daily 10-minute micro-review ritual analysing Gen Z social posts, campaign data, and cultural cues.
Implement brief daily audience signal reviews to ensure creative campaigns and experiences stay closely aligned with shifting culture.
AI PRICE PROMISE: WALMART SAYS NO DYNAMIC OR SMART PRICING EVEN WITH THEIR AI AGENT
October 1st
Walmart pledges that digital price tags and AI assistant Sparky will not use personal data for dynamic or personalised pricing.
Build consumer confidence in AI tools by setting explicit, transparent promises against dynamic pricing or intrusive data usage.
THE SEALOOK PLAYBOOK - CATER CONTENT FOR KIDS & PETS
October 2nd
Netflix show 'Sealook' engages animal/pet audiences through sensory design (colour, motion, sound) without dialogue.
Design visual and audio content for instant, low-friction sensory comprehension that works across passive or distracted audiences.
CHANEL SPONSORING THE BOAT RACE
October 3rd
Chanel has unveiled the first-ever new trophies for the historic Boat Race, the annual rowing contest between Oxford and Cambridge universities. This marks a significant moment as the luxury brand steps in as the first Title Sponsor and Official Timekeeper for the iconic event
Go where others won't. Be the first sponsor of high-status, well-known global events
MCDONALDS DYNAMIC PRICING
October 4th
McDonald's utilises an AI "pricing engine" to analyse millions of daily transactions and determine the optimal price for menu items based on a customer's estimated willingness to pay.
Localise data and optimise product-based pricing; constantly review and be location-specific. Monitor automated pricing recommendations continuously and be prepared to implement conservative adjustments. Prepare the corp comms on AI and dynamic pricing
