Where You Win In Marketing Today

We often only celebrate the large goals.

The goals connected to OKRs - we overly focus on huge campaigns and, more recently, viral moments.

We have been engineered to focus on the big goals not the steps and the focus it took to build or rebuild to get there.

In the new media age/entertainment media era, while competing against TikTok videos, Instagram Reels, and the latest manufactured clip barrage, you have to build an underlying system that produces small wins and compounds.

The best PRs and Marketers are the ones who build momentum away from (bigger) moments.

Most need moxie.

The best drives momentum forward when you have nothing coming out to sing and dance about or strategic slowing down to ramp back up.

Creating motion is where many overlook and underperform, but it is where you have the biggest opportunity to win the most.

Build motion, create moments, control momentum - this is how you win Marketing and Growth battles now and into the future.