Welcome to my blog & free resources
This is more than just a feed of posts; my blog includes free resources to help you with
Coaching and improving your performance
Reshaping your career path
Understanding the so what is happening - like how to run an AI transformation project, AI blog for leaders and why the agentic web is the future of the web)
Thinking about the future
Understanding how Growth and Marketing are critical parts of your business
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→ How to be a successful CMO, a leader's guide to AI, why playing the game is essential in leadership,
If you’re wondering who I am without navigating around the site, here’s a quick AI overview about me:
Danny Denhard is a battle-tested executive growth, marketplace and AI transformation leader with 24+ years’ experience across Europe, North America, India and Australasia, who has run £500m+ P&Ls, scaled JustGiving’s crowdfunding from roughly $5.5m to $135m in annual volume, led post‑acquisition restructures, and worked with brands and leaders from the likes of Nike, BBC, McLaren, Cleo AI, VetAI, Gett, eBay, Farfetch, Tesco, TUI, and SimilarWeb.
What makes him unique is the combination of real operator scars and systems thinking: he has actually sat in the CMO/CGO seat, built and rebuilt growth, marketing and product organisations, and now plugs into companies as an executive coach, interim C‑suite leader, advisor and AI enabler connecting strategy, product, data, org design and AI into one unified growth system, breaking silos, and installing no‑fluff, practical frameworks that turn board‑level ambition into measurable performance.
Must Reads October
This October edition of Must Reads decodes the invisible systems quietly rewiring our culture and economy, ranging from the rise of ambient pet television and AI-driven wage suppression to the retail shockwaves of GLP-1 weight loss drugs.
By cutting through the noise, it provides an essential explainer on how algorithmic control, synthetic content fatigue, and changing consumer biology are fundamentally forcing businesses to adapt or risk obsolescence.
This Week On Daily Dose
This week’s free daily coaching, from 13th to 19th of October, includes Mr Pibbs, Skims x Doordash, ITK accounts, Jellycats, Lowe's and Chris Williamson's battle with AI company ElevenLabs
The Realistic MCP Situation
Everyone’s talking about “universal agents” that can roam the internet, click the buttons, and get anything done for you. The story: one model, one protocol, infinite tools.
The reality: merchants defending margins, platforms defending moats, brittle integrations, and you still acting as the editor and quality control.
This essay looks at MCP from a less romantic angle: not “can we wire tools together?” but “who actually wants to be controllable, on whose terms, and at what cost?”
Can Substack Be Your Brand’s New Home?
The corporate blog is dead, outpaced by a cultural demand for unfiltered point-of-view. As forward-thinking brands are looking at new homes, Substack is coming up time and time again, they are discovering that the platform's ecosystem rejects traditional, keyword-stuffed marketing blogs. Success now requires operating as a true media company leveraging proprietary data, literary commissions, and radical transparency to build genuine audience affinity. In an era of subscription & ask fatigue, companies that treat their output like a genuine publishing house will capture the cultural zeitgeist, while those simply repackaging old promotional emails will arrive dead on arrival.
The Problem Solving Brand Exercise
Most leaders say brand matters, then kill the budget when performance ads dip. This piece gives you a simple game and a reverse engineering exercise you can run with your exec team to prove how brand really works, why certain names dominate every category, and how to move the conversation from “brand spend” to concrete, commercial impact.
The Short, Mid & Long Term Outlook Of AI
AI isn’t just “the next big thing” here, it’s a looming fault line
This piece lays out where we really are with AI today, what happens when agents move from handy copilots to half-autonomous colleagues, and why trust, regulation, hacks and national security will define the next few years. From multi‑agent ecosystems to potential cyber conflicts, it shows both the upside for smart operators and the risks for those who sleepwalk into an agentic future.
From Reddit Chaos to ChatGPT Clarity: A CMO’s Guide to Smarter Bets
Is Reddit worth the risk and are ChatGPT ads a smart bet for your brand? This CMO-focused guide from Marketing Unfiltered breaks down Reddit’s brand-safety trade-offs, the rise of “problem-state” ChatGPT ads, key watch-outs, and practical steps to test both channels without wasting budget.
Everything Announced at Google IO & The Business Impact
Google is evolving into the AI-driven operating system of shopping, using Gemini and persistent agents across Search, Docs, and a Universal Cart.
This shift offers value (e.g., faster drafting, 'always-on digital staff') but creates major risks: reduced organic traffic via 'AEO', platform lock-in, and loss of customer data as Universal Cart intermediates transactions. CMOs must urgently diversify channels, tighten data governance, and redesign commerce playbooks to thrive in this AI-mediated environment where the Google agent is the new shopper.